Sales.
Marketing.
Staffing.
Technology.
Your blueprint to scale.
Constraints & Roadblocks
Every business reaches certain milestones that are difficult to navigate. You fix the lead flow, the sales process breaks, you integrate a CRM system and automations break. You are stuck working in the business instead of focusing your attention on the business. Constraints often appear much larger than they actually are. They often surface in areas that are not the actual area of issue. We help you navigate real tangible and sustainable growth!
Team Development
Not all CEO's and owners are great coaches, they need experts to lean on to develop their team. From sales and marketing to admin and production, we bring proven systems and processes custom tailored to your business. Partnering with Amplified Equity removes the guess work and keeps you focused on the areas of your expertise.
Areas of expertise
Recruiting
How many times have you made the Now Hiring post and had an influx of referrals and hopes only to struggle to actually make an effective hire? How many times have you hired the "right" person only to discover they are in the wrong seat? Recruiting and hiring requires a special touch and hand crafted process that is repeatable as you grow. Lost time is lost revenue, we fix that problem.
Marketing
Marketing and advertising are the driver for the existence of your business. Without well planned and clear direction in your marketing and advertising approach you are left spending dollars recklessly and wondering what is effective if anything. We help you build out a sustainable effective marketing and advertising program that can be managed by our agency team or internally with your own team.
Sales
Sales is an art form, it is a science and professional sales people are the difference makers. Developing your sales process and training your sales team is one of the most important functions your business can have. Our team offers one off trainings, blitz training and on going development for your team.
Technology
Everyone has heard "smarter not harder" but not everyone talks about the work to get there. Likely you have areas of your business that need a tech upgrade. The things become visible, the task become trackable, the dollar amounts line up and the things most important to your team members are front and center. No more guessing, or digging through endless Google sheets to find a simple answer. Let us help you automate where possible and create true clarity across your organization.
Culture & Development
Good people are hard to find, great people are hard to keep. An excellent company with great leadership can lose their best players without the proper culture and development. Every individual desires different things from their career and if those desires are not realized they look for greener grass. Our team helps implement a tangible culture and development strategy that fits who you are and who you want to be while edifying those that will take you where you want to go.
Our recent findings..
From hidden revenue to better hires, here are those stories.
A 25 year old manufacturing business had grown stagnant. While they maintained reasonable yearly growth the next generation of family ownership desired a dramatic shift. After a 3 day in person deep dive with every team lead we went to the drawing board and built out a winning marketing and advertising program that would fuel their expedited growth. They took on the marketing internally and they opted to bring our agency team in to handle the paid advertising. 60 days in they are trending towards a 20% growth rate compared to 5% last year.
A classic growth problem surfaced with this comp-any they hired as they saw a need. They hired the RIGHT people but had them in the wrong seat, this cause constraints in sales and production. After implementing a small company wide assessment they indentified who needed to be where. They made a single move that would add 10% top line and made a single hire that would results in another 10% addition. Small changes big impact!
A service based business struggled as they saw revenue increasing but profitability shrinking. After our deep dive session with leadership and reviewing there internal data we found self generated business from their sales reps had dropped 40% with increase in advertising spending. Their team became dependant on "gimme" leads and had been unintentionally trained to become order takers. We drafted and helped implement an incentive program for self gen and referall sales. The result a 20% increase over 90 days!