This is your marketing and advertising bubble. This ranges from organic to paid services. This is how clients are finding you and requesting quotes, stopping by, calling and messaging. This is a supply chain that if not effective effects the entire system.

This is mostly a sales cycle process. Every business has a different sales cycle but they are also all the same. Without a proven sales process, collateral to equip your team and effective technology sales and follow up are broken, checks and balances disappear.

This is production or delivery. This is where your client / prospect is handed the thing they wanted. If the product or service is under delivered, delayed, or poorly communicated the client or prospect has a poor experience resulting in negative feedback, lack of referrals and losing a repeat customer you worked hard to secure.

Often forgotten in the process is the people that make your business world go round. If you are not willing to invest in the growth of your team someone else will or even worse, they stay and become a problem that is difficult to fix. Investing in the growth of your team as professionals and as individuals is a simple lever to pull to create a sense of dedication and pride.